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Present
Proposal
Executive summary
Core of the proposal
Project approach/details
Costing/pricing
Why [your firm]
Appendix
Executive summary
Core of the proposal
  • Situation, complication, resolution in one line each
Project approach/details
  • How you will deliver: scope, plan, team, governance, risks
Costing/pricing
  • Fees, structure, assumptions
Why [your firm]
  • Credentials, differentiation, proof
Appendix
  • Supporting material
Core of the proposal
Background and context (situation)
What is the problem? (complication)
Objectives and proposed solution (resolution)
Background and context (situation)
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What is the problem? (complication)
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Objectives and proposed solution (resolution)
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Project approach/details
Approach
Deliverables
Scope
Project plan & timeline
Project team & organisation
Project governance & client resources
Risks & mitigations
Approach
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Deliverables
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Scope
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Project plan & timeline
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Project team & organisation
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Project governance & client resources
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Risks & mitigations
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Costing/pricing
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Why [your firm]
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Appendix
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